Animation Videos

Video Animation

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2D and 3D animation Video is created to be attractive, eye-catching, and engaging. 2D animation is executed by way of growing the phantasm of motion on a flat surface. 3D animation is achieved through developing an object in a third-dimensional house and then transferring it around, animation video is impotent to increase audience traffic and engagement.

What Is an Animated Video?

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is an animated video?

Animated movies are movies created with unique designs, drawings, illustrations or computer-generated outcomes that have been made to pass in an beautiful way the use of any range of creative styles. Although they might also combine stay motion video, they don’t require any stay motion recording to deliver an thinking or story. 

Different types of animated videos include…

• Cartoons
• 2D animation
• 3D animation
• CGI
• Whiteboard animations
• Motion graphics
• Stop-motion animation (a la “claymation”)
• Kinetic typography
• Flipbook or stick-figure animation

The long and short of it

When choosing a length for an animated video, first consider the purpose of the video (Is it more informational than promotional?) and the platform(s) you intend to promote the video on. For instance, animated videos under 30 seconds automatically loop on many social media platforms — over that length and they don’t. Or, if you’re buying ad spots on a broadcast, time requirements for spots are often down to the millisecond.

A general guide to animated video length:

• Short Form (15 seconds) —   Good for looping ads 
• Standard Form (30 seconds) — Good for ads, looping or not
• Long Form (60 seconds) — Good for explainer videos
• Extra Long Form (90 seconds) — Good for in-depth explainer videos or brand stories

Why produce animated videos?

If you’re in charge of planning a diverse mix of deliverables in a content plan, animation will always present an elegant and cost-effective alternative to live-action video production.

Like motion graphics, animation is a compelling way to tell a story, letting you do things that could never be done in the real world — without breaking the bank. For instance, this creative celebration of filmmaker Stanley Kubrick’s filmography.

Popular use cases for animated videos…

• Explainer videos
• Instructional videos
• Short films
• Branded videos
• Corporate videos
• Product demos

Businesses that could use motion graphics…

Any business that has a small budget for video marketing will have more avenues to choose from in the realm of animated video options — versus anything on the live-action front.